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Types of SEO Services Every Business Should Know

Search Engine Optimization (SEO) is crucial to establish a strong online presence for your business, regardless of whether you have a small startup or a large enterprise. It helps in improving your website visibility and attract more customers. When your website ranks high in the search results, more people can discover your business, which is possible only with SEO.

As one of the most reliable SEO services in Toronto, we have compiled a list of activities categorized under SEO. Read on to get brief insights into everything involved in SEO. 

Different Types of SEO Services

Broadly, SEO is classified into four categories including:

On-Page SEO

Also known as on-site SEO, it is a process used to optimize individual pages on your website to rank them higher in Google search results. The goal of on-page SEO is to help search engines and users better understand the relevance of the content posted on your website in terms of the search queries. On-page SEO allows search engines to understand the value of your website, and it has the power to attract countless visitors to your site.
Here are some of the essential aspects of on-page SEO: 
  • Web content
  • Title tags
  • Meta descriptions
  • Images
  • Keywords
  • Website speed
  • Internal linking
  • Structured markup
  • Page URLs

Off-Page SEO

This method is the opposite of on-page SEO, as it focuses on external factors outside of your website that impact your rankings. Building backlinks is a major part of off-page SEO strategy for marketers as it significantly influences how Google determines your site’s ranking. Social sharing is another off-page strategy that may not affect your rankings directly but can improve your online presence and raise brand awareness.

Other important off-page SEO activities include: 
  • Guest posting
  • Video marketing
  • Commenting
  • Forums
  • Influencer outreach
  • Social bookmarking
  • Newsletters
  • Social networking

Technical SEO

As the name indicates, this practice focuses on optimizing the technical aspects of your website. It is essential for on-page and off-page SEO to improve your rankings on Google. Technical SEO helps search engine crawlers to navigate through your website. So without technical SEO, your site will not rank higher even if you regularly publish high-quality content. It also ensures that your site is free of any technical issues, such as 404 error pages, dead links, and malware that can negatively impact your rankings. Technical SEO involves: 
  • Crawling and indexation
  • Core Web Vitals
  • Mobile-friendliness
  • Duplicate content
  • XML sitemaps
  • URL structure
  • HTTPS security
  • Structured data
  • Website speed
  • Website structure and hierarchy

Local SEO

If you have a small business in Toronto that targets the locals of the city, this is the best SEO strategy to consider. It significantly helps improve your rankings based on the location of your business. Google divides local search results into three categories sponsored, snack pack (or local 3-pack), and organic. The sponsored results appear at the top of the page, followed by the snack pack results, displayed more prominently than the organic search results. The snack pack is a local SEO activity that displays three top local businesses that have a Google Business Profile listing.

Other important aspects of local SEO include: 

  • Optimize Google Business Profile
  • Optimize your website for mobile screens
  • Ensure NAP and citations consistency
  • Collect plenty of customer reviews
Listing your business on Google Business Profile (Formerly known as “Google My Business”) is one of the most vital digital marketing strategies. You can use the platform for free to strengthen your online presence on Google Search and Google Maps. Ensure you display important business information on the platform, such as your email, address, contact details, and website link.

Crucial Aspects of SEO Services

Competitor Analysis

Although this is not a separate category in SEO, it is a crucial aspect performed during link building. In addition, when you hire professional SEO services in Toronto, you will find competitor analysis, a one-time service provided by any agency. 

Competitor analysis is the process of discovering the strengths and weaknesses of your competitors and creating a strategy to outrank them. A regular competitor analysis report includes: 
  • Competitor research
  • Competitor SEO performance analysis
  • Competitor backlink analysis 
  • Competitor benchmarking

Website Content

This is another essential SEO activity offered as an individual service by an SEO agency. Research shows that content creation is the most effective SEO strategy that helps companies improve their online presence. Businesses that produce more content will likely produce more leads than others. This makes sense, as Google will determine rankings based on the quality of content you post on your website on a regular basis. Website content from a professional Toronto SEO services provider includes:

Other important off-page SEO activities include: 
  • Content strategy
  • Writing, editing, and posting
  • On-page optimization
  • Updating old blog posts
  • Social media publication

Organic SEO

You must opt for organic SEO services if your business has local, national, and international customers. This type of SEO focuses on driving organic traffic to your website from all over the world. It will help enhance the quality and quantity of organic traffic directed to your website. Some of the essential aspects of organic SEO include:
  • Content Marketing
  • Keyword Research
  • Web Design & Development

We Offer Comprehensive SEO Services in Canada 

JumpSearch offers a full range of SEO services to businesses in Toronto and Canada. Our team of SEO specialists will manage your SEO requirements using the best white hat SEO strategies. With the help of on-page, off-page, and technical audits, content creation, and outreach for link-building, we provide a complete marketing solution to increase organic traffic on your website. 

Here are a few factors that make us Toronto’s go-to SEO services provider:
  • Competitive Rates: Our fixed and customizable packages allow us to provide high-quality service without costing you a fortune.
  • Streamlined Campaigns: We ensure smooth execution from start to finish while keeping our clients up to date on the progress.
  • Data-Driven Results: We believe in showcasing the actual results through comprehensive reporting on a monthly basis.

To know more about how JumpSearch can help your business grow online, contact us or fill out our form. One of our SEO specialists will get in touch with you.

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