Find Solutions with a SEO Site Audit.
If you don’t know where to start, this is where you should be! An SEO Audit from Jumpearch will provide you with solutions to optimize your site.
What is an SEO Audit?
An SEO audit is a process of doing a deep dive into your current website and attaining the data which is effecting your business from ranking high into the search results.
What's Included in an SEO Audit?
There are over 200 ranking factors that the Google algorithm takes into account when determining which site to display high in the search results. In the SEO audit, JumpSearch evaluates the higher impact factors below which are two classes – Onsite and Offsite.
See below for more details on what is included!
Onsite SEO is the process of making your website search engine friendly. In simple words, this means adjusting certain elements on your website so that search engines are able to crawl and understand the content and structure of your website. This includes optimizing the website keyword research, meta titles, content, URL structure, internal links (silo).
Determining what keywords you want your site to appear in the google search results is an important factor to an effective SEO road map.
JumpSearch does a deep dive into your business website niche and determines what keywords are effective in bringing in new business – this is done by industry and competitor research. Once this is completed, we look at which keywords the website currently ranking for and present the implementations into the website meta titles, content, URLs structure and structured data that will assist in increasing visibility for high-value niche keywords that will attain more clicks and customers.
Meta titles are crucial to indicate to Google what keywords you would like your website to appear in the Google search results for. Adding target keywords to your meta titles will greatly increase your chances of appearing higher in the search results and attaining clicks to your website.
Using the keyword research, JumpSearch will make recommendations on restructuring the websites current meta titles so that Google understands what products & services each page is featuring.
Structured data enhances branded local, product and service keyword visibility. Each product, services and localized homepage should include schema markup embedded into each page. This includes organization, local business, product and service JSON markups.
JumpSearch will do evaluate your business local target market and determines which pages currently have structured data and others that do not. The audit will provide insight on where to add structured data snippets.
Creating informative website copy with the user in mind can greatly increase search rankings. By ensuring target keywords are in the copy and <h1> <h2> titles will help Google bot understand your website and show it in the search results for the proper keywords.
Using the keyword research data, JumpSearch evaluates your business’ current website copy and offers insight on how to better the content to ensure target keywords and the user journey is being implemented into the copy.
URL Structure is an important Google ranking factor. The length of the URL and having target keywords in the URL will assist Google in understanding the page and increasing the visibility in the search results.
Using the keyword research, JumpSearch will provide recommendations on how to optimize each URL so that Google understands the page better.
Creating a well defined internal link structure (silo) will assist in the search engine bot to crawl your website and increase rankings of main and service pages.
JumpSearch will evaluate the current silo link structure implementations and present the data that will assist in creating a page hierarchy which passes authority to the top (homepage, services, products) and devaluing the non-high-value pages.
Page speed is a direct ranking factor and will affect how the user interacts with your website. Slower websites will decrease dwell time and increase bounce rate which will decrease the search visibility.
JumpSearch audits your website page speed and provides insight on what is causing the slow load times and offers solutions.
Offsite SEO includes the things you do outside of your site, besides advertising. This helps make you easy to find by these same search engines. Doing only one of these will help your site be easier to navigate. This includes backlinks, citations, Social/local Google my business.
Link Building is a crucial component of ensuring SEO success. Off-site optimization and link building involve having links to your web pages appear in articles and pages on third party websites. Why does this matter? Google relies heavily on these links to determine how relevant and how credible your web pages are (this influences domain authority and page rank).
JumpSearch will audit the current links pointing to your website and determine which are beneficial and the links that are hindering your current rankings. Furthermore, JumpSearch will audit high ranking competitor links to determine which links will be beneficial to your website.
A local citation is any mention of your business on the internet; it is a reference to your company name, phone number, address, zip or postal code, and website address.
JumpSearch will audit your current citations to determine the amount and if they are in need of being updated. Also, we will provide data on where to increase your companies citations.
A Google My Business account lets you show up in search results when people are looking for you online. It’s free, which makes it an affordable marketing tool for small and big businesses alike.
JumpSearch will audit your current Google My Business listing and offer insight on how to increase its visibility in your local.