Quebec internet Marketing involves two steps in every discipline: Setups Ongoing monthly: – site optimization & re-optimization – strategic campaign management (including site monitoring) – industry, keywords/tools and search engine trend watching/assessing/ongoing education – measuring and testing – content addition and adjustment – technical tweaks/adjustments/repairs Phase 3: Measurement & Tracking Measurement and tracking involve a setup and ongoing monthly campaign including: Site setup and monitoring through Analytics (Google Analytics is the main tool used here) Lead management Performance Reporting Site adjustment based on visitor behavior, site performance and then adjustments made through data-driven decision making based on approved recommendations by client Start the next phase: collect data and comparing that data to the previous phase results Web Maintenance Ongoing Quebec, Canada monthly maintenance must be part of the ongoing equation. A web maintenance process must be in place to fix technical/functional problems, adjust site content through strategic development and adding content to update the site’s audience and to comply with search engines’ unwritten rule of developing ongoing fresh content.