Toronto's Local SEO Company
Toronto is a big city, let JumpSearch help your business be found!
Meet Toronto's Leading SEO Company 2021
JumpSearch, above all, is about results. As a boutique SEO Agency in Toronto, we focus on understanding your business so we can build a SEO strategy that fits your goals. We are Toronto natives that understand the city and know the difficulty businesses face when trying to promote their products and services online. There are many SEO companies that will tell you search engine optimization will solve all their problems and promise unrealistic growth numbers by achieving the sacred #1 position in search engine results. While we stand behind our SEO services, we are honest about the expected results and will let you know if you are looking for answers in the wrong places. Successful digital marketing comes from building strong foundations with your online presence that lead to organic growth; results do not happen overnight. SEO and digital marketing are only steps on the path to success, be cautious of an SEO company offering instant results, without knowing your company and understanding your goals it is impossible to promise these results. JumpSearch is a small, but dedicated team of SEO experts in Toronto that get to know your business before we promise anything and will only take clients we are confident we can help. Don’t look for the best SEO company in Toronto – look for the most honest!
What is SEO and why it's important?
Many SEO companies will simply define SEO as Search Engine Optimization, while that defines the acronym it doesn’t really explain anything about what it is and why it is important. This tactic is used a lot in the Toronto SEO service industry, which has created an untrustworthy environment that hides behind the complexity. We will be the first to tell you that SEO and Digital Marketing is complex, but you should still understand what you are purchasing. Another common definition SEO companies will use is that SEO increases the visibility of your website, which will increase traffic and in turn provide more opportunities to convert visitors into customers. They are not wrong, proper SEO campaigns will achieve this, but this is the result of SEO – not what it is!
The reason many self proclaimed SEO experts hide behind these tactics is to create a curtain of mystery around their actual strategy. JumpSearch defines SEO as;
- having an understanding of what people are searching for,
- knowing the intent behind the words they are using in their search and,
- the type of content they are looking for in the results.
So while it is easy to get lost in the complexities of SEO jargon, it really comes down to knowing your customers and offering them a solution that matches their queries. Sounds simple, right? It can be, but understanding how to integrate these three elements into your website is where SEO expertise comes in. Your solutions must be built in a way that search engine crawlers can locate and understand your content.
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Why is Organic Growth so important?
Rather than using paid advertising to rank your company, organic growth is attained through calculated long term SEO campaigns. While search engine marketing (SEM) can be effective, it is short-lived and works best in conjunction with a strong organic presence. As mentioned before, SEO builds the foundation for your ranking and growth, SEM tactics such as pay-per-click (PPC) stops working the moment you stop paying. SEO is an ongoing process and isn’t a one-and-done fix, but if done properly it sets your business up for long-term success and brand exposure.
SEO Tactics Behind Organic Growth
Let’s lift the hood on search engine optimization and see what tactics the best digital marketing companies in Toronto are using to increase visibility.
The cornerstone of any successful SEO campaign – keywords! Most everything to do with SEO comes back to keyword research. Keywords are common words people search for that portray a brand, product or service. Keywords are identified through research and backed by data, once collected they are used in content. In the beginnings of SEO, it was common to flood websites with these words which would lead to sites being barely legible as they were putting high value keywords in as many places as possible. Fortunately, due to search engine algorithm updates, those times are over and they now reward effective use of keywords, based on proper sentence structure and customer intent.
Once keywords are collected it is time to include them in content. The cliche of ‘content is king’ is still true, but again, it is of no use to have a bunch of useless content stuffed with keywords. Content is used to engage an audience so it must be backed by customer psychographics and market demographics. All the content produced should be interesting, engaging and shareable. The most common types of content include;
- Web page content
- Social media posts
- Local Listings
Off-page SEO is optimization that occurs off of your website, rather than on it. The two main techniques used in off-page SEO are citation building and link building.
Link Building is the process of attaining links from other relevant websites that point to your site. Link building helps in two ways, 1) it drives more traffic to your site, and 2) they signal to the search engine what pages to crawl and adds credibility to your site. There are many link building practices that can actually have a negative influence on your site, so it is important to get your links from trustworthy sources. Link building can be a difficult process, but if done correctly it can be one of the most important aspects of your SEO strategy.
Citation Building is similar to link building in that it directs users to your site from external sources, but it also signals to search engines that you are a legitimate business. The most common types of citations are directories and review sites (Yellowpages.ca, 411, yelp etc…) that validate your business name, address, phone number (NAP) and services with what has been indexed by the search engine.
Local SEO is becoming increasingly important in Toronto as now more than ever people are using smartphones to find businesses that are local to them. More than half of all searches are from smartphones and a large portion of those include keywords with local intent (Cafe near me, cafe near me in Toronto, best cafe in Toronto etc…). Since most people search with location services turned on, search results are directed to be local to the person searching. When you are in Toronto and search; best sushi restaurant in town, it doesn’t give you results for a sushi restaurant in Tokyo – it will give you results for sushi restaurants close to you in Toronto. In order for your local business to show up in the search results your website and off-page content must be optimized to show the search engine you are local. This includes, but not limited to; your contact us page, local directories(citations), Google My Business, map apps and many others.
SEO Tactics Behind Organic Growth
At JumpSearch we offer many different services and packages to help with all your SEO needs, below are our top products that will help your business rank in Toronto.
For the same reason you hire a plumber to fix a plumbing issue. Sure, you could watch youtube videos and do some of the work yourself, but if you want it done right the first time it is best to have a professional. The same rings true for SEO, you could certainly take our above tips, and watch YouTube to implement some of your own fixes, but at the end of the day having a skilled SEO company will deliver better results.
Our base prices are listed on our product pages, and range in price depending on the size of your business and what kind of results you are looking for. SEO doesn’t happen overnight, to gain true brand authority and ranking it is a long game. The average salary for a specialist is 45-75k per year and many large organizations will have a few SEO specialists, or a whole Digital Marketing team on salary. Our basic SEO Packages start at $990/month. The math is clear, if your company is just starting to dip their feet into the digital marketing world, why hire a full time staff for over double the cost?
The short answer is no. The only time we would outsource work is for copywriting. When search engines crawl your site they can recognize high quality original writing and will reward it with higher ranking and authority.
Guaranteeing SEO results can be difficult as it is largely based on human behaviour. What we can guarantee is our robust knowledge of how SEO works and that we will work tirelessly to be sure your business is set up as best as possible to yield results. Once we audit your business we can deliver estimates on timelines of predicted results.