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10 Tips for Choosing the Right SEO Company in Toronto

Increasing organic traffic is all about search engine optimization or SEO. It plays a crucial role when you want your website to rank high in search results with the keywords used by your target audience.

Many businesses lack knowledge about how to improve website rankings. So, professional SEO services are high in demand.

Hiring a professional SEO company in Toronto will increase your website traffic and conversion rates and give you the time to focus on other essential things to run your business successfully.

If you are looking for a tried and tested way to find the right Toronto-based SEO consultant, here are expert tips to help you navigate in the right direction.

Top 6 Tips for Hiring the Best SEO Agency in Toronto

Beware of Warning Signs

One of the most crucial warning signs is black hat SEO tactics including keyword stuffing, buying links on other sites, or writing plagiarized content to improve page rankings. Such practices violate Google guidelines and result in penalties that can significantly affect your website’s reputation.
If an SEO company in Toronto guarantees they can double or triple your website traffic in just two weeks with their unique strategy, it is a warning sign. SEO is science and math, which requires systematic steps to improve page ranking. Ensure the company you choose demonstrates their expertise.

Get Reviews from Your Peers

Get reviews from people who have worked with the agency before. Searching “Best Toronto SEO Agency” on Google may not be the best way to find the right company that suits your needs. They may have ranked high in the search results, but that does not ensure their ability to provide the same service to you. Talk to your peers and find out about the SEO agencies they have worked with and if they were satisfied with the results.

Know Your KPIs 

Key Performance Indicators or KPIs are the metrics every business uses to determine whether or not an SEO company is helping to enhance your inbound marketing strategy. You need to know your KPIs thoroughly and regularly check with the agency to ensure the KPIs are improving. Before choosing a professional SEO agency in Toronto, ensure you have specific goals in your mind that you wish to achieve. Ask the company how they improve specific KPIs to know you will get the desired results. 

Request Samples

Get real-world work samples from the company to verify their expertise. Find out if they have worked with a business like yours and how they achieved the results. Check their website for good content, user-friendly navigation, and responsive website design. However, avoid considering these as the only factors to determine their capability. 

Look for Quality Communication 

Communication can say a lot about a company. A good SEO strategy takes months and even years to accomplish a goal. So, when collaborating with a company for a long term, they must communicate with you effectively. If you hire them, decide how you will communicate. Any SEO company should be easily reachable to communicate. If you have to wait a long time to hear back, you may want to reconsider your decision.

Ask Questions 

Asking relevant questions is important to clearly understand how the company will meet your needs. Here are some questions you can ask:
  • How long does it take to start seeing results?
  • What kind of monitoring reports will we be receiving?
  • What happens if we need to cancel the contract?
  • What do you need from our in-house team and us to achieve the goal?
  • Do you offer different packages as per the budget options?

3 Mistakes to Avoid When Selecting an SEO Consultant

Committing Yourself to Fixed Packages

Every business or website requires unique SEO strategies, so a fixed package is unsuitable for all businesses. Avoid hiring a company that offers such services.

Right SEO Company for your Business in Toronto

Acknowledging Misleading Credentials

If an SEO agency in Toronto claims it is a Google SEO partner or has unique business relationships with Google, consider it a red flag. Avoid falling for such false credentials as there are no Google SEO partners but only Google Ads partners.

Binding to Long-Term Contracts

Don’t commit yourself if an SEO company in Toronto wants to bind you into a 12 months or longer contract. You won’t be able to leave the company if they aren’t providing expected results.

Get a Free Quote for the SEO Services We Offer 

JumpSearch is a small but transparent SEO agency in Toronto. We are natives of the city and understand the challenges local businesses face when trying to promote their products and services online.

We do not promise unrealistic growth numbers and provide our clients with transparent marketing services. With us, you will know exactly what is going on with detailed reports of the work sent to you every month.

We are a dedicated team of SEO experts who stand behind their SEO services and are honest about the results you can expect. We are one of the fastest-growing Toronto SEO agencies. If you are looking for the most genuine SEO service, contact us or fill out our form for a consultation.

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