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7 Link Building SEO Strategies Your Business Needs

Google and other search engine algorithms use links as an essential medium to determine the relevance and quality of a web page. Even today, it remains one of the most effective SEO tactics to improve your site rankings. This article will walk you through 7 link-building techniques that are easy to implement.

What is Link Building in SEO?

Link building is obtaining hyperlinks or backlinks from other relevant websites to your site. It is a way of establishing your website as a trustworthy source of valuable information. It ensures that your web pages rank higher on the search results for targeted keywords.

Why is Link Building Important?

Google considers link building a ranking factor when evaluating the credibility and authority of your web pages. Having authoritative links incorporated into your content demonstrates that your website is trustworthy and has valuable information. High-quality links that lead to your website increase the chances of ranking higher on Google and drive more organic traffic to your site.

7 Effective Link Building SEO Strategies

Create Shareable Content

Content having valuable information is worth sharing and can earn high-quality backlinks. You should create shareable content if you want bloggers, publishers, and other brands to link to your website. A few of the important aspects of link-worthy content include:

  • Curating relevant industry statistics
  • Creating infographics and other visual assets
  • Publishing listicles
  • Producing in-depth guides

Take Advantage of Guest Blogging

To get high-quality backlinks and higher search rankings, you should focus on an authentic approach to guest blogging.
Here are some of the factors to consider:
  • Select guest posting websites that have a high domain authority and are relevant to your niche.
  • Choose topics that cater to what your target audience is looking for and are related to the product or service you offer.
  • Create a unique piece of content that can add value to the lives of your target audience.
  • Incorporate links that can enhance the usefulness of the topic. When doing this, avoid focusing on link building and emphasize delivering value.

Use Directory Submissions

Use directory submissions relevant to your business to gain backlinks and improve your online visibility. It is similar to how companies traditionally used to get listed on yellow pages.
When registering your business in online directories, you should:
  • List your business on directories with a high domain authority
  • Use all the features of the directory submission system to make a detailed listing
  • Keep your details consistent across every directory you use. NAP (Name, Address, and Phone number) should be the same everywhere.

Comment on Blog Posts

Commenting on relevant blog posts is an effective link-building strategy. You need to include a backlink in your comment tactfully. The comment should focus on building a good relationship with the author of the post and not look forced.

Here are a few tips to consider:
  • Appreciate the author or their content.
  • Share a resource that could add more value to the post.
  • Begin a conversation by sharing your views or asking a question relevant to the points discussed in the post.

Add Links to Resource Pages

Add your posts as a valuable addition to a resource page. These pages contain helpful links to great content pieces on any specific topic and are optimized for various keywords. The resource pages aim to create a go-to resource for information on a topic. Search terms such as ‘your keyword’ + “helpful resources” to find relevant resource pages to add your links.

Use Q&A Platforms

Q&A platforms such as Quora and Reddit can also help you build links. Engage with relevant community members by posting answers that provide value. The main goal should be to share informative content to the user’s question. Including a link to a relevant resource on your website should be the second important goal.

Integrate Your PR & Link-Building Strategy

Another effective way of building high-quality links is to combine your online PR strategy with a link-building strategy. You can gain many high-authority editorial links through journalist publications, press releases, and other related online media. Connect with journalists and influential bloggers in your niche to cover your story and talk about your brand.

We Offer Reliable Link Building Services

JumpSearch is a specialized SEO backlinks service provider. We help you get high-quality backlinks from the most authoritative publications in your niche. Our link-building SEO strategy relies on a practical and transparent approach where we understand your requirements, implement your suggestions, and cover the minutest details to understand the consumer search terms. We follow a well-planned keyword and link acquisition strategy and create a high-quality backlink profile that helps you claim the top spot in the search results.

Our team of SEO experts acquires hand-picked backlinks for your website using a manual process. We ensure that your website gets visible results while helping you connect with established business connections.

Contact us or fill out our form to know more about how we can provide a customized service that helps you reach your business goal.

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