You are currently viewing Introduction to SEO for Cryptocurrency and Blockchain

Introduction to SEO for Cryptocurrency and Blockchain

Cryptocurrency and blockchain domains often overlook the importance of SEO. They mainly depend on paid marketing strategies to improve their online presence. However, proper implementation of cryptocurrency SEO strategies can have a significant impact on your crypto brand.

Research shows that more than 60% of buyers invest in a company after doing extensive research on search engines. If your target audience gets the information they want about your brand, they are more likely to become your customers. Read on to find out more about how SEO can help your business.

What is Cryptocurrency and Blockchain SEO?

Blockchain and cryptocurrency SEO combines digital marketing and optimization strategies for blockchain and crypto domains. The ultimate goal is to optimize your website to rank at the top of search engines for the relevant keywords. This way, your target audience can find your website easily using the keywords.

Need for SEO

The main objective of SEO is to drive more organic traffic to your website. Excellent SEO traffic is the key driver of sales, referral, and customer growth for any blockchain or crypto business. If your website is not optimized, it might fail to attract your target audience. So, a powerful cryptocurrency-driven SEO strategy is crucial to generate more traffic to your website and convert your audience into customers.

Performing a Website SEO Check

Once you’ve implemented the best SEO strategies, it is vital to monitor their effect on your rankings. It is an ongoing activity that requires constant checks. Website analysis tools such as Google Search Console and SEMRush play an important role in helping you monitor your efforts, fix SEO errors, and discover areas of improvement. It is a continuous practice that takes months and even years of testing and trial and error.

Benefits of Cryptocurrency SEO

As mentioned above, it is clear that SEO can help your brand grow exponentially. But there are many more benefits of optimizing your website, which include:
  • It can continue to attract organic traffic for an extended period without spending.
  • If your website appears on the first page of Google or other search engines, it can bring in massive traffic.
  • Many crypto companies do not take SEO as a top priority. This decreases competition and increases your chances of staying ahead of your competitors.
  • You don’t have to invest in PPC advertising or digital advertising.

5 Mistakes to Avoid When Doing SEO for Cryptocurrency

Stuffing Keywords

Using your targeted keywords 1 or 2 times in 100-word content is ideal. Exceeding the number is known as keyword stuffing, which can negatively impact your rankings. Google considers keyword stuffing a critical parameter to evaluate the quality of website content. The best practice is to use a combination of primary, secondary, and long-tail keywords.

Ignoring Long-form Content

Long-form content with 2500 to 4000 words can help improve rankings on search engines. Long-form content fulfills Google’s EAT (Expertise, Authority, Trustworthiness) recommendations for quality content and is a preferable option for users to obtain helpful information.

Creating Single-Page Websites

Single-page websites are a thing of the past. Today, users look for responsive, engaging, and easily navigable websites. So, your website must have multiple landing pages for products, services, blogs, case studies and more with valuable content. This improves your website’s credibility and structure, ensuring better rankings.

Having Content Duplication

Having duplicate content means having identical content on multiple web pages. This essentially puts you in a place where you compete with yourself. This can confuse search engines and lead them to lower your web page rankings. It is wise to update existing content and publish unique content on every web page of your site.

Not Checking for Broken Links

Internal and external links are an integral part of SEO. There are chances that these links might break over time. So it is essential to regularly check for broken links in your content and remove them. Failing to do so can have a significant impact on your Google rankings.

Hire An Agency Specialized in Cryptocurrency SEO

JumpSearch provides SEO services to business owners, product developers, and service providers in cryptocurrency and blockchain businesses.

We have a passion for cryptocurrency and blockchain technology, and we believe they are playing a powerful role in shaping the trading world. So we have a specific vertical dedicated to cryptocurrency SEO services to support businesses in achieving their goals in the digital world. We are proud to be a part of the crypto revolution with you.

We are actively working with many cryptocurrency businesses. Our team involves innovative and seasoned SEO specialists who deeply understand your industry. We can help you attract more traffic and hot leads to increase profits.

If you are looking for a trustworthy cryptocurrency SEO agency, your search ends here. Contact us or fill out our form to talk to one of our SEO experts.

Tags: , , , , , ,

Leave a Reply