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Best SEO Practices for Cryptocurrency Websites

Cryptocurrency has begun ranking at the top of Google search results. With the increase in its value, popularity, and demand, it is becoming essential to invest in SEO for crypto. As the industry is relatively new to mainstream searches, there are a lot of scopes to implement cryptocurrency SEO.

If you are a blockchain or cryptocurrency business, you need a high-quality SEO strategy to ensure your website ranks high on search engines. As cryptocurrency marketing specialists, we have compiled a few tried and tested practices that can help strengthen your business presence online. 

5 Effective SEO Practices for Your Cryptocurrency Business 

Dedicated Landing Pages for Each Cryptocurrency 

If you don’t have landing pages for each cryptocurrency you offer, you should consider creating them. Ensure every page is accessible to users without the need to log in to your site. Search engines cannot access pages where login is required. Each page should have detailed product descriptions with target keywords distributed strategically.

Related Keywords for Metadata

Consider incorporating keywords similar to your target keywords in your meta titles and descriptions. You may also add your USPs in the description, such as a special offer or attractive low-commission fees viewed as a USP by your potential customers. This will help you rank in varying search results on Google and increase the click-through rates of your pages. Google’s algorithm considers it a crucial factor for ranking.

Location-Specific Pages for International Customers

If you have an international cryptocurrency exchange targeting multiple countries worldwide, we recommend creating localized pages on your website for each country. Alternatively, you can also have a country-specific top-level domain website. This will help you create content that caters to a particular region. From the cryptocurrency SEO perspective, you will get higher conversion rates and appear in the relevant country-specific searches.

Dedicated Page for User Queries 

As cryptocurrency is a relatively new industry, you may get a lot of question-based search terms from interested audiences. You can identify such keywords from frequently asked questions by searches on Google using specialized keyword tools. Using this data, you can create FAQ pages that provide relevant information to your users. This is a highly effective practice for cryptocurrency SEO that can help build trust among your potential customers. 

Get Content-Relevant Backlinks 

If you want to rank on the first page of any search engine for the most popular keywords, creating high-quality backlinks relevant to your content is vital.

Here are some suggestions from crypto SEO experts: 

  • Ensure you have a dedicated blog section where you publish high-quality content regularly
  • Produce informative content such as guides and resources.
  • Have good knowledge of the key influencers in your industry who can share and engage with your content
  • Analyze your competitors' backlink profiles and find out where they get their best links.

How to Track Your SEO Performance for Cryptocurrency

Measuring results is as important as implementing the best crypto SEO practices. Here are the important parameters you should track to get insights into your site performance: 

Keyword Ranking

Search your targeted keywords on Google and check which keywords are ranking well and which ones you need to work on.

Click-Through Rate (CTR)

CTR is the percentage of users who reach your website through search engines. This is one of the essential cryptocurrency SEO metrics that can help you know how well-optimized your meta titles, descriptions, and tags are.

Bounce Rate

This metric shows the percentage of users who left your site without exploring it. If your bounce rate is high, you can work on publishing more engaging content, improving page speed, and making the content easy to read. It is best to hire a crypto SEO agency as they implement different tactics to optimize your website. 

Conversion Rate

The metric is vital to determine whether your website is attracting your target audience. With this, you can learn about sales leads and work on increasing the number by optimizing your website.

Session Time

This is the amount of time people spend on your website. If users are active on your site, you should understand your content aligns with what your target audience is looking for. 

Connect with Us for Your Cryptocurrency Marketing Needs 

JumpSearch offers bespoke blockchain and cryptocurrency marketing services for overall business growth online. As experts in the industry, we are well-versed in helping you expand your audiences, establish credibility, and build a trustworthy reputation. 

With deep industry knowledge and extensive experience in consistently driving results, we can help you stand out in the highly competitive crypto market.

Contact us or fill out our contact form if you want to achieve a specific cryptocurrency SEO goal or a revenue milestone. Our crypto SEO experts will be happy to help you.

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