Cryptocurrency enthusiasts & SEO’s have a lot in common – the correlations between how they work and collect information are apparent. Nothing gets a Crypto trader and SEO evangelist brain’s frontal lobe neurotransmitters firing more than viewing a large gain on a price index chart or keyword ranking increase in Google search results. This article will try and illuminate the correlations between successful crypto currency traders & SEO experts.
What do Successful Crypto’s & SEO’s have in common?
- A deep understanding of analytics and trends
- Ability to decipher what is fake news and real
- Ability to not make quick irrational decisions
- Profit off a saturated market
- Actively digesting industry focused forms & blogs
- A love for innovative & new technology
Let’s unpack these similarities a bit more…
A deep understanding of analytics and trends
All analytics tell a story and spotting patterns in analytics is critical to success in both Crypto currency trading and search engine optimization. In crypto currency trading, understanding historical dips in price and market indicators that affect the price point allows crypto traders to know when to buy. In search engine optimization, understanding Google’s algorithm and how it affects your keyword rankings is critical to success in the industry. Analytic tools like Ahrefs SEO software and Google Webmaster tools are the bible for SEO’s and the Google algorithm is the baby Jesus. If you pass by a crypto trader or SEO’s desk and they do not have an analytics window open then they have likely chosen the wrong career path and should be working at Chuck E Cheese.
Top Bitcoin Analytics Tools
TradingView is by far the most popular charting and technical analysis tool for traders of all markets. In recent years, they have pushed to integrate their tool set with the most popular cryptocurrency exchanges and the results are impressive.
Coinigy is another extremely well known technical analysis tool in the world of crypto.While it is considered a charting tool, it is bundled with many other features to help traders develop and execute their strategies.
Top SEO Analytics Software
Ahrefs is one of the most important tools used by the SEO and Digital Marketing industry. The tool’s purpose is linking profile analysis. With its help, you can gather all vital information about backlinks and, at the same time, measure the website parameters and the quality of links.
Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Their tools and reports are able to help marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management.
Ability to decipher what is fake and real news
To attain valuable market information and news both Crypto and SEO industries must comb through the noise of blogs, social media and videos to decipher what is real. Many industry news outlets and social channels are after CPM eyeballs & likes/shares so determining what is of value can be difficult. In order to cut through the noise, experts generally will go to the source and avoid the click bait headlines and salacious tweets. What do I mean by source? People actually working at Google and involved in the development of crypto currency. You’ll find almost everyone has an ulterior motive (even as writing this article I am attempting to bag a crypto exchange with a large marketing budget for search engine optimization!).
Top SEO Experts to follow
John Mueller – Senior Webmaster Trends Analyst – Google
John Mueller works at Google & has inside baseball knowledge of algorithm updates and how changes will affect your ranking. He’s a must follow for anyone who is serious about SEO. Also has an awesome cow in his twitter header image.
Barry Schwartz – President of RustyBrick, Inc
Barry Schwartz is a blogger who writes about SEO and Google search engine algorithms. Anyone who has the foresight and ability to critically read Google patents is someone you should follow! Schwartz is the founder and editor of Search Engine Roundtable, an online news site covering the search engines and search engine marketing and a news editor at Search Engine Land (mentioned below), a search engine news site.
Top Bitcoin industry leaders to follow
Adam Back – CEO Co-Founder of Blockstream
Adam Back was a critical part of the creation and evolution of Bitcoin; as one of the lead developers – some even suggest he’s satoshi Nakamoto. Adam’s posts and tweets are basically a mainline into the inner workings of crypto currency. Try not to be intimidated by his technical chops as he was one of the original cyber punks, but trust me, his input is gold for those who take the time.
Tyler Winklevoss CEO Cofounder of Gemini
Arguably him and his twin brother invented Facebook. The Winklevoss twins then pivoted to crypto currency once they sued Zuckerberg for unspeakable amounts of money. Tyler is a visionary and has a proven track record of picking winners, this is why his social profiles are worth a follow.
Ability to not make quick irrational decisions
Bitcoin traders and SEO experts need to follow the Tortoise and the hair ‘life metaphor’ or they will generally not succeed. In crypto trading, not doing your research and quickly buying the hot new crypto tweeted out by John Mcafee (charged with fraud for crypto promotion) or not buying the dip will find themselves unsuccessful. Same goes for SEO experts, If an SEO makes an adjustment to onsite or offsite implementation and does not give enough time to measure its success this will have negative results. You must allow at least 3-6 weeks to understand if your SEO implementation was successful as it takes time for the algorithm to consider your implementation and reward you.
Profit off a saturated market
A saturated market for crypto currency is generally a good thing as it means more is being traded. This also means a lot of price volatility, so understanding when to buy and sell is crucial to success for a crypto trader. In regards to SEO, there is a serious amount of competition for all high value keywords so understanding how the Google algorithm works and how to rank a website is crucial to success. Both SEOs and crypto traders are in highly competitive markets and only the strong will survive thus giving them a powerful correlation.
The screen capture above displays the SEO overview for the keyword ‘bitcoin’ using Ahrefs SEO software. As we can see, to rank for this search term is rated ‘super hard’ and has the global search volume of 12 million searches per month.
This shows how competitive and saturated the market is and how SEO’s & Crypto traders need to be on their game to be profitable from each niche.
Actively digesting industry focused forms & Blogs
There are an abundance of SEO and crypto blogs and forms out there to keep your finger on the pulse of each niche. It is important for SEO and crypto experts to stay on top of the latest news but it is all too easy to be misled by industry “journalists” whose job it is to attain eyeballs at all cost. The ability to avoid the click bait headlines and stick to the real industry news is something successful SEO’s and Crypto traders need to practice. Industry forums and groups such as reddit are great because crowd voting will hide the misleading comments and give you a more diluted answer. Below are some of the top industry blogs and sub reddits.
Top Crypto Blog and Sub reddit
High-tech finance, Bitcoin and blockchain news, analysis and review.
Reddit Crypto Markets
The subreddit has a very active community with a huge number of subscribers. However, it is not focused on trading exclusively.
Among the variety of tags, you can find long term potential, open source exchange, low inflation rate, demand and price, technical analysis, fundamentals, Bitcoin, Ethereum, Litecoin, Monero, Dash, Augur, token, volume, oscillator, RSI, stochastic, trend, sentiment, strategy, scam, coin, coinmarketcap, altcoin and more.
Top SEO Blog & Subreddit
Search Engine Land
Search Engine Land has a wide variety of contributors that give excellent insight into the ongoings of SEO. Many of the contributors are SEO’s themselves so you will get the most informative information from the contributions as opposed to other outlets which outsource their content to non SEO’s.
This is the most active and generalized SEO subreddit but it does offer some good insight as there are some knowledgeable SEO’s active on sub that provide insightful comments that can assist you with any question you have. I would generally use this option as if you have a specific question not going for information and be critical with the answer you receive.
A love for innovative & new technology
Both crypto and SEO’s share the same passion for innovative technology as to be successful in both niches they need to be abreast of innovations that may impact their business. You will notice that many successful SEO’s and crypto traders follow the same tech blogs & twitter handles as this is the best way to fill their unquenchable thirst for tech news. This is not exclusive to industry news but what we consume in our spare time.
Tech news, commentary and other nerdiness covering Microsoft, Amazon, Google, Apple, Internet, startups, mobile, geek culture, more.
Engadget is a multilingual technology blog network with daily coverage of gadgets and consumer electronics. Engadget operates a total of ten blogs—four written in English and six international versions with independent editorial staff.
Wired is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics.
SEO’s and Crypto traders will forever have similarities and will both need to adapt and evolve together in order to maintain their success.