It often becomes difficult for businesses to decide whether to hire an agency or opt for in-house PPC management. As a company, you know how important PPC advertising is for lead generation and revenue growth. This article discusses different factors that will help you decide whether you should manage pay-per-click in-house or outsource it to an experienced agency.
When to Opt for In-House PPC Management?
Your Team is Extensively Skilled & Experienced in PPC
It could be wise to manage PPC in-house if you have a highly skilled and experienced team competent in delivering optimum results. They must dedicate their entire time to your pay-per-click campaigns and provide you with the desired results. However, ensure you have certified Google Adwords specialists with reasonable experience in managing high-performing campaigns.
Your Monthly Budget for PPC Management is Small
It is essential to consider your monthly budget if you plan for PPC outsourcing services. You will require a minimum ad spend and the cost of running one or multiple campaigns. With a small budget, you may not afford to hire a reputable PPC management agency that can generate quality leads.
You Can Manage the Monthly Recurring Expenses
Your Target Market is Small
You Want Better Control Over Your PPC Management
When You Should Outsource a PPC Management Service
You Want to Leverage the Expertise of PPC Specialists
Pay-per-click is constantly evolving, so PPC professionals must stay familiar with the latest trends and developments. They keep upgrading their skills and know how to implement the latest strategies and proven techniques. They are trained in Google Adwords and are well-versed in the latest news through PPC events, so they can incorporate these updates faster and better than an in-house team.
You Want to Save Time and Costs
You are Looking for Flexibility
You Want Improved Results and Greater ROI
PPC specialists can get a campaign up and running in a fraction of the time compared to an in-house team. They work more efficiently, which helps deliver improved results and greater ROI in the long run.
You Want Accurate Professional-Level Reporting
A professional PPC agency is also proficient in providing insightful, in-depth, and accurate reporting. They are adept at delivering a precise compilation of campaign tracking, performance analysis, and reporting to help optimize the campaigns for better results.