3. Add Structured Data to your website or Webstore
What is structured data?
“Structured data is a standardized format to mark up the information about the web page. It allows search engines like Google, Bing and others to better understand what the web page is about. When a search engine understands the content of the web page, then it may serve it for appropriate search queries.” – Mangools
How do you add structured data?
There are plugins available that will insert structured data code into your website, some are fantastic, but always be wary of free plugins as they often add unnecessary code to your site that can affect the performance and user experience. Here at JumpSearch we suggest adding the code manually to your website so performance is not hindered. This method is a bit more technical, but the extra effort will pay off. If you do not have the technical expertise to complete this yourself contact JumpSearch.ca and we can assist!