Online gambling is increasingly rising in popularity due to easy accessibility and convenience. Pay-per-click (PPC) advertising has the potential to help your business stand out and attract thousands of customers to your casino.
Many online casinos use PPC services to spread awareness and gain attention. It can add a competitive edge if you are in gambling hotspots. However, there are specific strategies you should follow to rise above the big names.
Here is a guide to help you start getting more customers online.
What Are PPC Services for Online Gambling Businesses
Pay-per-click or PPC is an advertising technique used to drive traffic to websites. As a business, you pay the service provider only when a customer clicks your ad.
Google is one of the first companies to introduce PPC advertising. You place a “bid” for a specific keyword such as “casinos in (your city),” and when someone uses the keyword to search for a casino online, your ad appears in the search results. Your goal is to get the Google users to click your ad and go to your website so that you can convert them into customers.
Why PPC Services are Beneficial for Casinos
- Creating ad and corresponding page is free
- You can target a specific audience who wishes to play in casinos
- By placing more bids, you can easily beat your competitors
- You pay pennies to get customers who can fetch your hundreds of dollars
- You can start or stop your ads at any time
- You receive accurate data on the people who click your ad
- You can modify and update your ad campaign whenever you want
6 PPC Marketing Tips for Online Gambling
Select the Relevant Keywords
- Brand Keywords: Protects your business name
- Generic Keywords: Captures a broad spectrum of searches like online gambling sites
- Game Specific Keywords: Targets particular searches such as playing poker or football betting
- Long-Tail Keywords
Make Compelling Ad Copy
Optimize Your Landing Page
It is essential to optimize your landing page to ensure that your potential customers register with your company after clicking on your ad. It should have an enticing headline, a strong value proposition, and an easy-to-find CTA like “Register Now.” Your website should load quickly and be responsive to different screens so that it is easy to register and deposit.
Test and Analyze
Perform A/B testing and analyze data from various sources to get a clear picture of what is working in your pay-per-click advertising campaigns. It is essential to create a comprehensive plan and a hypothesis and set up a Google Data Studio dashboard to monitor the test and run it for a minimum of 30 days non-stop.
Optimize Your Bids
Many bid strategies are available in Google ads and other platforms. A manual CPC strategy is time-consuming, but you get better control over your spending. When it comes to Google, aim to get almost 100% top impression share and a low absolute top impression share somewhere around 10%. The higher the top impression share percentage, the more you will pay. You need to optimize your bid for an optimal position to avoid spending too much while getting conversions simultaneously.
Utilize Negative Keywords
Negative keywords can be a good way to prevent specific keywords from appearing in your search queries, including those with compliance issues such as “gambling problems,” “betting under 18,” etc. Instead, try to use broad terms like “problem” or “addiction” and avoid being too specific like “betting addiction” as it can attract more potential unwanted queries.
We Offer Expert PPC Services Tailored for Online Gambling Businesses
When it comes to PPC advertising for gambling, Google has certain strict rules and policies that are constantly updated. As a full-service online gambling marketing agency, we know how to use PPC to get the best results. We have worked for casinos and helped them attract the traffic they needed. Whether you are an i-Gambling affiliate, online casino, brick-and-mortar casino, or sportsbook seeking help to be found online, we are here to help you.
An eye for detail and frequent testing, measurement, and analysis are key to our client’s success. We implement our expertise and experience to get you a return on investment within a short time.
If you are looking for PPC services in Toronto or the surrounding region, contact us for a free consultation. You can also fill out our form to know more about our company.
Also Read: PPC Services to Help You Avoid These 4 Common Mistakes
