Internet users have seen constant changes to Google’s algorithm and how to search for things online. So misconceptions can arise about the best practices. However, outdated information or misconceptions can cause you to believe in gambling SEO myths which could have a significant negative impact on your website’s ability to rank on search engines.
Misconceptions About Online Gambling SEO
More Links Give You Higher Rankings
Links are essential in helping your site rank higher, leading to a common misconception that more links mean better ranking. However, it is vital to focus on quality and not on quantity. Google is more observant of paid links or links generated through black-hat techniques. If your link building violates its Webmaster Guidelines, it may decide to apply a penalty. Investing your resources in developing high-quality links will be highly effective for gambling SEO.
Google Doesn’t Like Gambling SEO
This is another common myth similar to the popular misconception that SEO is dead. However, SEO is still as relevant as it has been for every business present online. Google provides different guides and information about SEO and encourages site owners to improve their site quality. The truth is that Google doesn’t like black-hat SEO tactics and works to eliminate such unscrupulous practices.
Backlinks are Dead
This misconception has led many high-profile websites to stop using outbound links, considering that it may look unnatural. However, backlinks are still critical to rank high on search engines. Not all links are equally effective, though. A few artificial link-building tactics applied years ago would not be effective, and Google could penalize sites using them. So you should focus on building good-quality links that improve your gambling SEO efforts.
Using Exact Keyword Density Is Essential
Sitemaps are Not Important Anymore
Google Will Penalize Duplicate Content
You Need a Separate Domain for Each Country
After a Site is Fully Optimized, SEO is Not Needed
SEO is not a one-time effort that can help your website stay optimized for a lifetime. SEO for gambling should be an ongoing activity, just like for any other business online. Initially, you may have some extra work of fixing the technical issues and optimizing the website for particular keywords used by your target audience. But there are many other aspects of SEO that need to be handled regularly.
When it comes to casino and gambling SEO, it is crucial to stay up to date with the latest best practices and Google guidelines to ensure you are on the right track. And it helps to hire a casino SEO agency in this regard.
We are a Gambling SEO Expert in Canada
JumpSearch is one of the most sought-after gambling SEO agencies in Toronto and other regions in Canada. We have a team of SEO experts dedicated to helping businesses in gaming, casinos, sportsbooks, or gambling reach their target audience with high search rankings.